01 - Blend cream cheese, powdered sugar, and vanilla extract in a bowl until mixture is smooth.
02 - Use a rolling pin to flatten each bread slice evenly.
03 - Spread a thin layer of cream cheese filling along one edge of each bread slice, then roll bread tightly around the filling.
04 - Whisk eggs, milk, and vanilla extract in a shallow dish until homogenous.
05 - Stir together granulated sugar and ground cinnamon in a small bowl.
06 - Coat each prepared roll up fully in the egg mixture.
07 - Melt unsalted butter in a large nonstick skillet over medium heat. Add roll ups and fry until golden brown on all sides, about 2 to 3 minutes per side.
08 - Immediately after cooking, brush or roll warm roll ups in the cinnamon-sugar mixture to coat thoroughly.
09 - Serve roll ups warm, optionally garnished with maple syrup or a dusting of powdered sugar.